U2 today resides on the Mount Olympus of pop music deities, although lately the band has been hanging out in Las Vegas, appearing as the headline act at the Sphere, a US$2.3-billion, 18,000-seat spherical arena.

“But Bassam, he told me, ‘Fred - this is U2 we are talking about - and if we can get U2, can you imagine the opportunity for us?’” “I swear to God, and it is too bad for me to say this, but I wasn’t watching U2’s shows,” he said. Word got around, so much so that in 1997 the brothers were invited to Dublin to demo a prototype of an LED screen, measuring approximately two feet by two feet, for a famous Irish rock band that non-musical Fred had never heard of. In the world of 1990s’ industrial control panels, this was revolutionary stuff. The screens could display any colour under the sun, and in a range of intensities, too. Saco’s panels were modular, easy to install and repair, but what gave the panels an edge over the competition was their programmable LED display screen.

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